YouРІР‚в„ўve decided to print a full-color brochure. As color printing emerged, they were subsequently replaced with cyan, magenta, yellow and key/black (CMYK), as this color combo enables printers to produce a wider variety of colors on paper. Traditionally, the primary colors used in subtractive process were red, yellow and blue, as these were the colors painters mixed to get all other hues. This video does a great job visualizing the РІР‚СљsubtractiveРІР‚Сњ part of it. Subtractive color mixing is pretty close to the paint mixing we did in grade school. In this case, РІР‚СљsubtractiveРІР‚Сњ simply refers to the fact that you subtract the light from the paper by adding more color. Most people are more familiar withР’В this color model because itРІР‚в„ўs what we learned in kindergarten when mixing finger paints. CMYK: the subtractive color mixingР’В modelР”Р„ny color you see on a physical surface (paper, signage, packaging, etc.) uses the subtractive color mixing model. ThatРІР‚в„ўs why, when working with files for any screen, use RGB, not CMYK. If you post the logo on Facebook, Twitter or your website and donРІР‚в„ўt use the correct color process, your logo will appear muddy instead of that bright yellow. LetРІР‚в„ўs say you have a very distinct brand with a bright yellow logo. TVs, screens and projectors use red, green and blue (RGB) as their primary colors, and then mix them together to create other colors. If you mix all three colors of light, you get pure, white light. The more light you add, the brighter the color mix becomes. Mixing light-or the additive color mixing model-allows you to create colors by mixing red, green and blue light sources ofР’В various intensities. If you (like me) have a hard time wrapping your head around how red and green mix together to make yellow, watch this YouTube video. RGB: the additive color mixingР’В model Additive color mixing. So, a very important part of your branding mustР’В focus on color. 90% of that decision is based solely on color. People decide whether or not they like a product in 90 seconds or less. When youРІР‚в„ўre strolling down the soft drink aisle scanning the shelves filled with 82 million cans and bottles and trying to find your six-pack of Coke, what do you look for? The scripted logo or that familiar red can? Our brains pick up on those wavelength combinations and translate them into the phenomenon we call color. Objects reflect light in different combinations of wavelengths. Our eyes see something (the sky, for example), and data sent from our eyes to our brains tells us itРІР‚в„ўs a certain color (blue). 90% of that decision is based solely on color.Р”В¬olor is perception. So why should you care about color theory as an entrepreneur? Why canРІР‚в„ўt you just slap some red on your packaging and be done with it? It worked for Coke, right?Р”В¬olor theory will help you build your brand. In color theory, colors are organized on a color wheel and grouped into 3 categories: primary colors, secondary colors and tertiary colors. Color theory also involves the messages colors communicate and the methods used to replicate color. It explains how humans perceive color and the visual effects of how colors mix, match or contrast with each other. Color theory is both the science and art of using color.

Nature knows no color line pdf